BenQ Launches India’s First Exclusive Monitor Store

Mumbai: In a significant development for India’s consumer technology retail sector, BenQ has inaugurated the country’s first exclusive monitor brand store on Mumbai’s renowned Lamington Road. Designed as a dedicated monitor experience center, the new outlet aims to transform the way consumers explore, evaluate, and purchase display solutions.

Unlike conventional electronics stores where monitors are often displayed alongside multiple product categories, BenQ’s exclusive store focuses entirely on the monitor ecosystem. The concept has been developed to offer customers a hands-on experience, enabling them to compare products, understand specifications in practical contexts, and identify the ideal monitor based on their profession, workflow, and personal requirements.

Speaking about the initiative, Rajeev Singh, Managing Director of BenQ India and South Asia, highlighted the need for a specialized retail environment for monitors.

According to Singh, India’s organized retail landscape has historically not provided the monitor category with the dedicated attention it deserves. He emphasized that selecting a monitor is not merely about technical specifications but also about experiencing display quality, color performance, ergonomics, and productivity features firsthand before making a purchase decision.

The newly launched experience center features a carefully curated portfolio of monitors designed for eight distinct user segments. These include graphic designers, content creators, e-sports enthusiasts, professional gamers, programmers, Mac users, business professionals, and individuals working in home-office environments.

Each display showcased at the store is tailored to the specific needs of its target audience. Customers can explore models offering advanced color accuracy, optimized aspect ratios, eye-care technologies, high refresh rates, productivity-enhancing tools, and specialized display features designed to improve workflow efficiency and user comfort.

BenQ believes that one of the biggest challenges consumers face while purchasing monitors is the inability to evaluate products through real-world demonstrations. While specifications listed online provide technical information, they often fail to communicate the actual user experience. The new store seeks to bridge this gap by allowing visitors to interact directly with products and understand their practical applications before making a purchase.

Industry observers view this initiative as an important step toward the evolution of India’s monitor retail segment. By focusing on experiential retail, BenQ is introducing a model where technology products are not simply sold but are demonstrated and explained according to the unique requirements of different customer groups.

The move also reflects changing consumer expectations in the technology market. As professionals increasingly rely on specialized displays for content creation, gaming, programming, design, remote work, and productivity, demand for personalized buying experiences continues to grow. Dedicated retail spaces such as BenQ’s new experience center are expected to play a key role in helping consumers make more informed purchasing decisions.

The strategic choice of Mumbai’s Lamington Road, one of India’s most prominent electronics marketplaces, further strengthens BenQ’s outreach to technology enthusiasts, professionals, businesses, and retailers. The location is expected to attract a diverse audience seeking expert guidance and hands-on product evaluation.

Looking ahead, BenQ plans to expand this retail concept to other major cities across India. The company sees the Mumbai launch as the first step toward creating a nationwide network of monitor experience centers that can educate consumers, showcase technological innovations, and elevate the overall purchasing experience.

With the launch of India’s first exclusive monitor store, BenQ has introduced a new benchmark for experiential technology retail, reinforcing its commitment to innovation, customer education, and specialized display solutions for modern users.