Reliance Retail Acquires Himalayan Skincare Brand Pahadi Local

New Delhi: India’s leading retail company Reliance Retail has announced the acquisition of Himalayan natural beauty and wellness brand Pahadi Local. The brand was previously operated under Pahadi Goodness Private Limited and is widely recognized for its skincare products made from natural ingredients sourced from the Himalayan region.

According to the company, the acquisition will help Reliance Retail strengthen its beauty and personal care portfolio while supporting Indian brands that focus on traditional knowledge, natural ingredients, and sustainable production. The move is also seen as a strategic step toward promoting homegrown wellness brands on both national and global platforms.

Speaking on the development, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated that Pahadi Local has emerged as a distinctive brand rooted in Himalayan wellness traditions and locally sourced ingredients. She added that Reliance Retail is excited to scale the brand through its extensive omni-channel retail ecosystem while preserving its authenticity and product quality.

Founded in 2018, Pahadi Local specializes in skincare and wellness products made using natural ingredients sourced from Himalayan regions. The brand has built its identity around traditional practices and locally available resources, creating products that emphasize purity and sustainability.

One of the brand’s key ingredients is Apricot Kernel Oil, locally known as “Gutti ka Tel,” which is widely valued for its skincare benefits. This ingredient is known for its moisturizing and nourishing properties, making it a popular choice in natural beauty formulations.

Beyond product development, Pahadi Local has also focused on empowering local communities. The brand collaborates with women’s self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods and promoting sustainable sourcing practices. Through these partnerships, the company has helped create income opportunities while preserving traditional methods of ingredient processing and production.

Following the acquisition, the founding team of Pahadi Local will continue to play an active role in shaping the brand’s creative direction and product development strategy. Reliance Retail plans to accelerate the brand’s growth by leveraging its strong retail network, digital commerce platforms, and omni-channel distribution model.

Industry experts believe that the acquisition reflects a growing demand for natural and sustainable beauty products in India’s rapidly expanding wellness market. With increasing consumer awareness about clean beauty and traditional wellness practices, brands like Pahadi Local are gaining popularity among modern consumers seeking authentic and eco-friendly skincare solutions.

By integrating Pahadi Local into its expanding beauty portfolio, Reliance Retail aims to strengthen its presence in the natural wellness segment while promoting Indian heritage-based brands on a larger scale. The move also aligns with the company’s broader strategy of investing in emerging Indian brands and helping them reach wider markets through its nationwide retail and digital ecosystem.