Sangram Singh Becomes Brand Ambassador of Gir Veggies in Mumbai

Mumbai: Amid rising concerns over food adulteration and the harmful effects of chemical pesticides, a new initiative aimed at bringing pure, chemical-free produce to urban homes was launched in Mumbai on Monday. Gujarat-based farmer-entrepreneur Shailesh Jariya introduced his organic brand ‘Gir Veggies’, with Indian MMA fighter and actor Sangram Singh stepping in as the brand ambassador.

The launch event, held in Mumbai, was presented not just as a business venture but as a larger responsibility towards public health. Shailesh Jariya shared that the idea for Gir Veggies was born from his personal worries while shopping for fruits and vegetables in the market.

“Whenever I went to the market to buy fruits and vegetables, a question always came to my mind — are we buying food or something that slowly acts like poison? That thought inspired me to promote organic farming,” Jariya explained.

The organic produce comes from ‘Shaileshbhai Ni Wadi’, his farm located in Amrapur Gir village in Junagadh district of Gujarat. The farm follows completely natural farming practices with zero use of harmful chemicals. The brand’s core mission is to deliver fresh, farm-to-home organic fruits and vegetables directly to consumers, ensuring maximum freshness and purity.

Sangram Singh, who was present at the launch, expressed strong support for the initiative. The fighter, known for his disciplined lifestyle, highlighted how modern urban living has distanced people from natural food sources.

“When we were kids, we used to pluck fruits directly from trees and eat them. That experience is almost lost in cities today,” Sangram recalled. “When Shailesh Jariya shared the idea of his organic farm and delivering fresh fruits and vegetables directly from farms to homes, I found it extremely positive.”

He added that he personally tasted the produce from the farm and was impressed by its quality. For Sangram, the campaign carries a simple yet powerful message: “Pure food is real strength.”

The launch also coincides with an important phase in Sangram Singh’s sporting career. The MMA fighter is preparing for an international bout under the ‘Samurai Fight League’ in Argentina on April 5, 2026, where he will face an opponent from France.

Home delivery of Gir Veggies will initially begin twice a week in Mumbai’s western suburbs — Kandivali, Borivali, Dahisar, and Malad. The company plans to expand its reach in the coming months.

Shailesh Jariya emphasized that the goal of Gir Veggies goes beyond business. “We want to create a direct connection between farmers and consumers, ensuring that people receive fresh, pure and chemical-free food products,” he said.

With growing health awareness among urban consumers, initiatives like Gir Veggies are gaining attention as people increasingly seek safer and more sustainable food options. The brand aims to address multiple lifestyle-related health concerns, including cancer, diabetes, blood pressure, and heart issues, many of which are linked to adulterated and chemically treated food.

Sangram Singh’s association with the brand is expected to bring wider visibility to the cause of organic farming and chemical-free produce. His involvement reflects a growing trend of celebrities and public figures supporting initiatives that promote healthier living and sustainable agriculture.

As ‘Gir Veggies’ begins operations in Mumbai, it represents a meaningful step towards reconnecting consumers with pure, natural food while supporting ethical farming practices in Gujarat. The launch has been welcomed by health-conscious residents looking for trustworthy sources of daily vegetables and fruits.