Janvi Doshi Launches Production House With 'Condumb'

Hyderabad: In a significant step that blends personal perseverance with purposeful storytelling, Hyderabad-based producer Janvi Doshi has realized a long-held ambition by launching Shreenathji Media Works. Partnering with seasoned industry professional Kaushik Thakkar, Doshi is stepping into content creation with a clear mission: using cinema to address important social issues that often remain unspoken.

Their inaugural project, the short film Condumb, seeks to initiate meaningful dialogues around sexual health, awareness, and social responsibility through an engaging and relatable narrative. The film reflects a thoughtful approach to content that entertains while educating, highlighting the duo’s commitment to impactful storytelling in Indian entertainment.

For Janvi Doshi, the path to this moment has been deeply personal and marked by patience. Family responsibilities and raising her children had earlier required her to set aside her dream of running a production house. “I always wanted to open my own production house, but because of my family responsibilities and my children, I had to give up that dream for some time,” she shared. “Now that my children have grown up and I have more freedom to focus on my aspirations, I decided it was finally time to pursue it.”

The opportunity crystallized when Doshi reconnected with her old friend Kaushik Thakkar, who brings nearly two decades of experience in the entertainment industry. “I met my old friend Kaushik Thakkar, who has been in the industry for around 20 years. We discussed our ideas and eventually planned to start a production house together. That’s how Shreenathji Media Works was born,” she explained. This collaboration combines fresh vision with established expertise, positioning the new venture for thoughtful contributions to the industry.

At the heart of their debut lies a strong conviction about the role of cinema in society. “As a producer, I believe cinema has the power to start important conversations,” Doshi emphasized. Through Condumb, the team addresses practical aspects of sexual health with sensitivity and clarity. “Condoms are not just about contraception; they are also about health, safety, responsibility and informed choice,” she noted.

Despite increasing awareness in recent years, open discussions around sexual health and related topics continue to carry discomfort for many. Doshi recognized this gap and saw an opportunity to tackle it creatively. “Despite their importance, many people still feel uncomfortable discussing condoms openly. Through this short film, I wanted to address that stigma in a creative and relatable way,” she said.

The short film Condumb is designed to strike a balance between education and entertainment. Doshi’s goal remains clear: “My goal is to educate, raise awareness and encourage healthier attitudes towards sexual health while telling a meaningful and engaging story.” By choosing a format that is accessible and story-driven, the production aims to reach audiences who might otherwise shy away from such topics, fostering greater understanding and reduced stigma.

The launch of Shreenathji Media Works comes at a time when the Indian film and digital content landscape is increasingly embracing purpose-driven narratives. Women producers like Janvi Doshi are bringing fresh perspectives, drawing from life experiences that enrich their approach to storytelling. Her journey—from prioritizing family to now channeling renewed focus into creative pursuits—adds an authentic layer to the venture’s foundation.

Industry observers see potential in this model of collaboration, where personal passion meets professional experience. Kaushik Thakkar’s two decades in entertainment provide valuable insight, while Doshi’s determination and social consciousness shape the content’s direction. Together, they hope Condumb will not only engage viewers but also encourage broader societal conversations that are often avoided.

As Shreenathji Media Works takes its first steps, the emphasis remains on creating content that matters. The debut project underscores a vision that extends beyond entertainment, aiming to contribute positively to public awareness on critical health matters. For Janvi Doshi, this represents more than a professional milestone—it is the fulfillment of a dream deferred, now aligned with a desire to make a difference.

Looking ahead, the production house signals a promising addition to India’s independent content ecosystem. With Condumb, Janvi Doshi and her team invite audiences to engage with important themes through the powerful medium of cinema. In doing so, they highlight the enduring truth that films can serve as catalysts for change, one thoughtful story at a time. As awareness grows and conversations evolve, initiatives like this play a quiet yet vital role in shaping more informed and responsible societal attitudes.