Actor Sandeep Rajora, currently part of the enduring cast of producer Rajan Shahi’s popular daily soap Yeh Rishta Kya Kehlata Hai under Director’s Kut Productions, is using his platform to advocate for environmental consciousness in the television industry. He firmly believes that protecting the planet is a shared duty, and even modest steps on bustling production sets can contribute meaningfully toward a healthier tomorrow.
“Saving our environment is the most important aspect if we want a healthier and prosperous tomorrow,” Rajora emphasised. He pointed to the current global challenges, including energy preservation needs amid difficult times, as a pressing reason for immediate action. “Presently, we are dealing with an ominous war situation, and preservation of energy is our prime focus,” he added, underscoring the urgency of mindful resource use.
On the sets of Yeh Rishta Kya Kehlata Hai, Rajora and his team have implemented practical, everyday changes that reduce their ecological footprint without disrupting workflow. One key initiative involves energy conservation. “The practice that we follow most lately is switching off our makeup room ACs when we go on set to shoot our scenes. This saves power and helps us do our part in energy saving,” he shared. Such small habits, when adopted consistently across large productions, can lead to substantial reductions in electricity consumption.
Another significant step addresses the pervasive issue of plastic waste. The team has moved away from single-use packaged water bottles toward filtered RO water systems. “To reduce plastic waste, we have shifted from individual sealed packaged water bottles to filtered RO water. This hugely reduces the plastic waste on our set,” Rajora explained. This switch not only minimises environmental pollution but also promotes a culture of sustainability among cast and crew.
When discussing broader changes the television industry could adopt, Rajora stressed responsible waste management and controlled power usage as immediate priorities. “Sets should manage their plastic and other waste better. They should also try to cut down on electric consumption,” he recommended. Looking further ahead, he highlighted innovative solutions with long-term benefits. “Solar power generation on sets can be a game changer, I feel,” Rajora suggested, pointing to renewable energy as a forward-thinking approach that could transform production practices across the sector.
Rajora’s advocacy comes at a time when conversations around climate change and sustainable living are gaining stronger traction globally. His message is straightforward yet powerful: every conscious choice matters. From powering down air conditioners during shoots to eliminating plastic bottles, these actions demonstrate how the entertainment industry — known for its high resource demands — can lead by example in environmental stewardship.
The actor’s efforts on Yeh Rishta Kya Kehlata Hai reflect a growing awareness among television professionals about their responsibility toward the planet. In an industry that operates round the clock with lights, equipment, and large teams, implementing green protocols requires commitment but yields meaningful results. Rajora’s proactive stance encourages others in the field to evaluate their own practices and contribute to collective change.
By integrating sustainability into daily production routines, the team behind the long-running show sets a positive precedent. Such initiatives not only reduce environmental impact but also raise awareness among viewers who look up to their favourite stars. Rajora’s personal involvement highlights how individual actors can influence larger systemic shifts, inspiring fans to adopt similar habits in their own lives.
As climate concerns continue to mount, voices like Sandeep Rajora’s play a vital role in bridging entertainment with environmental responsibility. His practical suggestions and on-set actions remind us that protecting the environment does not require grand gestures — consistent, thoughtful efforts can accumulate into significant progress. For a healthier and more prosperous future, the journey begins with small steps taken today, both on television sets and beyond.
