Soniya Bansal on Gatekeeping and Evolving Entertainment Industry

Actress Soniya Bansal shares balanced views on informal bans, networking, paparazzi culture, and greater accessibility in the entertainment industry post-Bigg Boss 17 and amid new projects.

JrThory JrThory Author
Jun 19, 2026 - 15:12
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Soniya Bansal on Gatekeeping and Evolving Entertainment Industry
Soniya Bansal on Gatekeeping and Evolving Entertainment Industry

Actress Soniya Bansal has steadily built a diverse portfolio across films, reality television, and music videos, earning recognition for her work in projects like Naughty Gang, Dubki, Game 100 Crore Ka, Shoorveer, and the Telugu film Yes Boss. Her participation in Bigg Boss 17 significantly expanded her visibility, paving the way for collaborations with Shiv Thakare in music videos such as Khudgarze, Farak, Zindagi Do Roz Ki, and Koi Baat Nahi. She is now set to appear in the environmental drama The Last Breath, inspired by a true story and slated for a Cannes showcase.

In an exclusive conversation, Bansal offered candid reflections on the realities of the Indian entertainment industry, including networking dynamics, informal barriers, the role of paparazzi, and the shifting landscape shaped by digital platforms and social media.

On the persistent discussion around informal bans, Bansal adopted a pragmatic and optimistic stance. She acknowledged that challenges exist across industries but emphasised personal agency. “I think every industry has challenges, and our industry is no different. But I believe if you stay focused, work hard, and keep improving, opportunities eventually come your way,” she shared, highlighting resilience and consistent effort as key to navigating potential obstacles.

The actress provided nuanced thoughts on the interplay between professional networking and potential gatekeeping. While recognising the relationship-driven nature of show business, she advocated for balance. “Networking is important because this is a relationship-driven industry. But it becomes a problem when talent and hard work are overlooked. I think both connections and merit should go hand in hand,” Bansal noted. Her perspective underscores a maturing industry where personal equations matter but should not overshadow genuine capability.

Bansal expressed measured positivity about increased accessibility in entertainment. With the proliferation of OTT platforms and social media, fresh talent has more avenues than ever before. “I feel the industry is definitely more open today. With OTT platforms and social media, artists have many more opportunities than before. There is still room for improvement, but things are changing positively,” she observed. This evolution, driven by broader content consumption and direct audience reach, signals a shift toward greater inclusivity while still requiring dedication from emerging artists.

Addressing India’s expanding paparazzi culture, Bansal recognised its dual role. “Paparazzi are part of a celebrity’s life, and they help us connect with our audience. But at the same time, everyone deserves some personal space and privacy,” she remarked. Her comments reflect a common sentiment among public figures who value visibility for career growth yet seek boundaries to protect personal well-being in an increasingly intrusive media environment.

On the management of public image in the digital age, Bansal offered a realistic assessment. Social media empowers celebrities to share their narratives directly, yet external factors continue to shape perceptions. “I think it’s a mix of both. We can share our side through social media, but public image is also influenced by media, public opinion, and how people perceive things,” she explained. This balanced view highlights the strategic yet limited control artists maintain over their personas amid constant public scrutiny.

Regarding controversies that frequently surface in the industry, Bansal believes audiences possess discernment. “Not always. Sometimes controversies happen naturally, and sometimes they get more attention than they deserve. In the end, audiences are smart and usually understand what is genuine and what is not,” she stated. Her observation points to growing media literacy among viewers who can distinguish between organic events and amplified narratives designed for attention.

Soniya Bansal’s journey exemplifies adaptability and forward momentum in a competitive field. From feature films to reality television and upcoming environmentally themed projects, she continues to diversify her repertoire while maintaining a grounded approach to industry realities. Her insights into gatekeeping, openness, and celebrity life offer valuable context for understanding the pressures and possibilities facing today’s entertainers.

As the entertainment ecosystem evolves with technological advancements and changing audience preferences, voices like Bansal’s contribute to constructive dialogue about merit, privacy, and authentic storytelling. Her emphasis on hard work alongside relationships and her appreciation for emerging opportunities reflect an artist attuned to both personal growth and broader industry transformation.

With The Last Breath on the horizon and continued collaborations, Soniya Bansal remains focused on meaningful work that resonates with audiences. Her perspective serves as encouragement for aspiring talents navigating similar paths — that persistence, balanced networking, and dedication to craft can help overcome challenges while embracing the dynamic nature of modern entertainment. In an era of rapid change, such clarity and optimism are essential for sustaining long-term careers built on substance rather than fleeting trends.

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